Specialist brand protection and trade mark lawyers

Blake Morgan’s specialist Brand Protection and Trade Mark team are experts in all aspects of worldwide brand protection and trade marks.

Our experts can assist you in developing, clearing, protecting, exploiting, enforcing and maintaining your brand, or brands, throughout the world.

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Main Areas Of Practice


Our team of specialist brand protection and trade mark lawyers advises clients on all aspects of brand protection and trade marks, including:

Creation

Our specialist Trade Mark team will work closely with you throughout the creation of your brand name/logo to ensure that it is protectable and registrable.

Clearance

Before using/seeking to register a brand name/logo our specialist trade mark lawyers will advise you as to an appropriate clearance strategy to highlight any third party rights that may restrict the use of your chosen trade mark either now or in the future.

Protection

Using our network of agents around the world our expert trade mark lawyers can devise a protection strategy to ensure that you secure valuable trade mark registrations for your chosen trade mark.

Enforcement

Our experienced Trade Mark team can assist you with enforcing your trade mark rights around the world, including by monitoring any new applications for similar marks, monitoring competitors or counterfeiters impacting on your brand, and enforce the brand through Registry proceedings and where necessary the courts, including claims before the Intellectual Property Enterprise Court ("IPEC"), the High Court and in courts outside of the UK.

Exploitation

Our trade mark lawyers work closely with you to understand your business goals to identify ways to exploit your brand to include licensing arrangements.

Maintenance

Securing your trade marks is just the start and our specialist Trade Mark team advise on all aspects of portfolio management to ensure that your portfolio works for you and is maintained throughout the life of the registrations.

Our Clients


Our specialist brand protection and trade mark lawyers advise and act for businesses from start-ups to multinationals, as well as advising numerous foreign associates on brand protection and trade marks in the UK. Through our network of foreign associates we can assist clients with brand protection and trade marks throughout the world.

OwnershIP issue 6 front cover.

OwnershIP - Issue 6

The intellectual property round-up from Blake Morgan

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Protecting your business assets

How to Protect Your Business Assets

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"The team is extensive and broad, and always quick and thorough with its advice."
- Chambers and Partners, 2025


“They have substantial experience in trade mark matters and specialise in acting for charities, they also have general commercial nous.”
- Chambers and Partners, 2024


Blake Morgan are "key players in the retail, leisure, higher education and public sectors are just some of those who turn to Blake Morgan for trademark support. Nokia, LeMieux Limited and Charles Tyrwhitt have all benefited from the practice’s prosecution and portfolio management services over the past 12 months."
- World Trademark Review 1000, 2023


"Blake Morgan has the expertise and bench strength of a large firm; but when dealing with them, you would believe that you were dealing with a boutique. As a whole, the level of service is head and shoulders above many other UK firms. Though its clientele is diverse, it is best known for its partnerships with companies in the charity, retail and leisure and public sectors. Strategy and clearance advice for Nokia, Oyster Yachts and cosmetics brand Feelunique, and brand enforcement and oppositions activity, are just the disclosable tip of the iceberg in terms of the high-profile matters on its plate this year."
- World Trademark Review 1000, 2022


The broad IP practice at Blake Morgan is a valuable resource for companies with their sights on secure brand protection, especially in the charity, professional regulation, retail and leisure and public sectors. Its counsel is both practical and commercially focused, and extends beyond trademarks into related areas such as competition and reputation management. "Blake Morgan is very responsive and prompt in providing advice and action where necessary. It has the expertise and bench strength of a large firm, but the service feels like that of a boutique."
- World Trademark Review 1000, 2021


Supporting Documents


Brand Protection
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Highlights


Advising a retail client on a worldwide trade mark clearance and protection programme for a new brand.


Co-ordinating and supervising a significant piece of international trade mark litigation through our extensive network of agents.


Negotiating the settlement of a long-standing trade mark dispute by way of a co-existence arrangement. 


Awards, Accolades and Accreditations


Our Experts


Alison
Patten-Hall
Partner

Reading

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Lee
Fisher
Partner

Cardiff

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Joanna
Corbett-Simmons
Legal Director

Cardiff

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